What's new at Company PulseWhats YOUR Angle?
So how can you make your article worth reading?It's all about the angle...You are about to write an article. Your reasons are your own. Maybe it's a promotional article to gain publicity. Maybe it's a contribution to a company newsletter or journal... (read more)
7 Formulas for Articles That GET READ!
Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients... (read more)
Discover the Writer Hiding Inside You
Has the thought run across you mind that you might want to write a column or two? Maybe you thought about writing your own material for your company newsletter. Maybe someone asked you to share your expertise with others by writing a how-to paper... (read more)
It Aint Going To Happen
Are YOU still trying to succeed online without an AutoResponder and Mailing List Manager? It's NOT going to happen! Your #1 online success tool is a mailing list manager... (read more)
Business Partners & Marital Partners Will The Marriage Survive - Part I
With today's economy, and the layoffs occurring as a result of these economic conditions, more and more people are opting to start their own business... (read more)
Using the Media Effectively
The media has the power to influence your tradeshow efforts whether it be in television, radio or print... (read more)
Making Headway on a Slow Day 9 Ways to Turn Down Time into Productivity Time
If you work from home, you know the kind of day I mean. You made the calls. You revised those drafts. You sent out the emails... (read more)
Writing Help
Whether you are working for a small business, large corporation, or are a student, there are numerous sources that you can turn to for help with writing... (read more)
Look Like Sizzle, Be The Steak
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service... (read more)
Business Blogs, Does Your Company Need One?
I? often asked by clients and prospects whether or not their business should blog. While there is no universal answer, there are guidelines to consider. In general, blogs make more sense for business-to-consumer companies... (read more)
Newsletters are Marketing Machines!
Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. It also reinforces your expertise in your industry. You can give your readers tips and advice... (read more)
Dont Take New Hires for Granted
Hiring good people is only half the battle. The other half is keeping them, especially in a relatively strong economy where quality people are difficult to attract.Let? face it. It has never been tougher to find quality people... (read more)
The Paradigm: Going Digital
As you might imagine the paradigm shift from traditional film-based photography to digital is rapidly creating new opportunities to learn and grow... (read more)
The Communications Myth
Living in the 21st Century is truly marvelous, isn't it? We live in a world of instant communications where everything we need to know is right at our fingertips... (read more)
Refresh Your Web Site
So you have a Web site. And so does most every business these days. But what you really need is a way to set your business apart from the competition, an online presence that will keep clients and prospects coming back again and again... (read more)
Building Brand Awareness Through Tradeshows
Branding is a basic marketing concept that is designed to set your products/services apart from the competition... (read more)
PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd
Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity... (read more)
Speaker Partnership Offers Trade Show Value
Want to gain added exposure at a trade show? Consider sponsoring a professional speaker at the attendees meeting... (read more)
How to Start a Photo Mug Business for Fun and Profit
With a photo mug business you can provide personalized services to people and make money. You have seen people with pictures of their children, or grandchildren on their coffee mugs, and have thought it was a neat idea... (read more)
Have You Seen My Boss?
I work for a huge organization and have never met the guy in charge. Rumor has it, that there might not be one single person in charge, but a committee of talented and caring individuals. Great, I don? even know for sure who I? ultimately working for... (read more)
Marketing You and Your Career
Imagine if a business invested years into the research, design, and creation of a new product, and then failed to tell anybody about it... (read more)
Feed me - Satisfy the Search Engines and Your Sites Visitors With Keyword-Rich Content
Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine. Or a searcher for that matter. Good, relevant content does.Search engines aren't all that different from people... (read more)
1000 Ways to Improve Your Business
One of the best things you can do for your business is to give information away. Information empowers your customer and brings them back for more... (read more)
8 Low Cost Ways To Advertise, Promote and Market Your Business
We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free. In fact most of these methods can be done from the comfort of your own home... (read more)
Guerilla Marketing: 4 Ways To Generate More Traffic Next Week
You can create more traffic for you and your business without spending any additional money on marketing. With guerilla marketing, it is more about out-smarting the competition than it is about out-spending the competition... (read more)
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